Roanoke Postal Employees Credit Union, a Virginia-based financial cooperative, partnered with Loudthought in 2013 to rename and rebrand the credit union. Founded in 1948 by U.S. Postal Service employees, the credit union had recently obtained a community charter, seeking to provide financial services to a broader market and position itself for growth in the coming years. To appeal to this wider audience, Roanoke Postal sought to revamp their logo and brand. As a result of these initiatives, the newly christened Blue Eagle Credit Union is experiencing record growth. In the words of CEO Jeff Thompson, “We have a brand that really connects with our entire membership and will successfully carry our credit union through another 60+ years."
“We have a brand that really connects with our entire membership and will successfully carry our credit union through another 60+ years."
- CEO Jeff Thompson