Increasingly, businesses turn to outside vendors to help them with their social media programs. Businesses recognize and realize the value and importance of social media — they simply lack the internal expertise and time to successfully implement, execute and improve upon social media activities. Enter the social media vendor.

Just like an auto mechanic that has a great of information about cars (information you don't have), a social media vendor is also expert of a field in which many people have no real experience. So, what are some ways to help get the most out of your social media vendor relationship? Below please find a few ideas.

• Do your research well. Some social media vendors are shady, fly-by-night operations not worthy of your trust and investment. Take the time to check out their credentials, testimonials and website. If it sounds too good to be true, and the price seems too low, it probably is too good to be true. Do yourself a favor and check ahead of time before signing on the dotted line with a disreputable vendor.
• Stay in regular contact. As with other vendors, it is important that you stay in regular contact with social media agencies in order to help you stay on top of what's going on. Don't be shy about calling, emailing and even dropping by their office in person to check on the status of your account. After all, you're paying them good money to handle your social media outreach. Accountability is part of that package.
• Understand your goals and budget. Going into a new social media vendor relationship, it's best if you have a good understanding of your goals and your budget. You should be able to come to the table with your social media vendor and fully explained to them what you expect to accomplish and what you expect to pay for their services. This kind of knowledge makes both budget negotiations and the overall vendor relationship experience better for both parties.

Working with any vendor brings a host of challenges. When your business decides it is time to outsource its social media efforts, things like initial research, regular contact and a good understanding of goals and budget can help you get the most out of their relationship.